Application of Decorative Graphics
Decorative figures generally refer to deformed animals and plants and geometric images, with concise lines and highly generalized expressive force. Compared with concrete and abstract graphics, decorative graphics are more concise and refined, more fashionable, and more inclusive.
Application principles of creative graphics
① The principle of creativity. How to follow or reflect the originality of food packaging design is a key issue in our research. First, we should grasp the product characteristics. The characteristics of a product refer to the differences from other articles. Different products will produce different brands and product names. To be different from many products, personalized brand image is the most important.
Secondly, we should highlight artistry. Food packaging design should have both practical and functional artistic characteristics. In order to show a stronger visual effect, various methods of expression that convey commodity information and attributes can be used in food packaging, but the principle of moderation should also be grasped and properly used. Finally, we should properly use subtraction thinking. Simplify the complexity, delete redundant or unnecessary information and graphics, and retain the most concise visual image, so that food packaging can achieve accurate information and clear goals.
② The principle of readability. In packaging design, creative graphics should accurately convey information, play a leading role in vision, and pay attention to readability in highlighting highlights and creativity. When consumers buy products, they generally go through three stages: cognition, emotion and decision-making. Cognition is the premise for consumers to buy goods.
Therefore, in the process of graphic creativity, you can exaggerate the characteristics of the food itself, or use the expression methods of the above creative graphics as the highlight of the packaging, but you should pay special attention to that you cannot lose the recognition of objects due to exaggeration, nor can you design illustrations that are very different from or almost unrelated to the food, which will confuse consumers and make them unclear what the packaged products want to show.
③ Emotional principle. There are three stages for consumers to purchase products, namely cognition, emotion and decision-making. Emotion is the most important link. Creative graphics in food packaging design need to meet the visual aesthetic needs of consumers. Through the information output of creative graphics, consumers can associate themselves, so as to establish emotional communication between products and consumers and increase the possibility of decision makers to buy. In addition to creative graphics, there are also text, color, format, material and other elements in food packaging that will affect consumers’ empathy with the product, thus guiding consumers’ purchase behavior.
Post time: Dec-23-2022