In addition to providing protection for food, the design of food packaging bags should also take into account the aesthetic feeling and can arouse the appetite of consumers. Let’s take a look at what aspects should be paid attention to in the design of food packaging bags.
1. Color Problems in Food Packaging Bag Design
The color of food packaging bag design cannot be judged by computer screen or printer paper, and the color filling must be determined according to CMYK chromatogram during the production process. The editor would like to remind you that the materials, ink types and printing pressure used by different CMYK chromatography participating in the production are different, so the same color block will be different. Therefore, it is better to take the packaging bag to the manufacturer for confirmation, so as to ensure that there is no problem.
2. The color will be different
Because of some special reasons of copper plate printing, the printing color is formed according to the manual color mixing of printing personnel, so whether there are some color differences in each printing. Generally speaking, the design of food packaging bags is qualified as long as it can ensure that more than 90% of them meet the requirements. Therefore, we should not think that there is a problem because there is a difference in color.
3. The background color and text color should not be too light
If the color and background color of the food packaging bag design are very light, the problem of illegibility will be caused during the printing process. Therefore, it is necessary to pay attention to this problem when designing food packaging bags, so as not to make great difference in the final results.
4. Aesthetic characteristics
The design of food packaging bags for food has its own particularity, for example, the color of packaging needs to be selected according to the characteristics of food. For example, strawberry biscuits generally use red, while fresh orange biscuits use more orange. Now the aesthetic ability of consumers is becoming higher and higher, and meeting the aesthetic needs of consumers is also a very important issue in the design of food packaging bags. In the past, it was only necessary to print product pictures on the packaging to meet the aesthetic needs of consumers, but now it is definitely not. Packaging designers need to reflect the artistry through some abstract methods, leaving consumers with sufficient imagination space.
5. Rationality
The design of food packaging bags can be appropriately exaggerated, but it does not mean that they can be arbitrarily exaggerated. Nowadays, the design of food packaging bags pays more and more attention to artistry. For example, painting products through computers can avoid the shortcomings of photography. The ingredients and raw materials can be reasonably matched so that consumers can understand the product more intuitively.
Post time: Mar-17-2023